Fist off, everything ties into your website if your website is not good then you will fall further back. Your website needs to appeal to your target market. Then, once you have a solid website you need to market it and constantly maintain and update that site. This is were social media, ad words, email marketing, blogging, press releases come into play which all tie in with your SEO (search engine optimization). Below you will learn how to differentiate the roles of the design, development and marketing teams.
Different Areas of Web Design
Most web designers have multiple skills. Usually through their career they pick up these skills and evolve.
1. Generalist
Generalists can build an entire site from scratch, from planning/prototyping to building/testing. Usually without the help of others.
Core Skills
- HTML
- CSS
- JS
2. Visual Designers
Visual Designer’s expertise is in visual design like color, layout, typography and graphic. Often times they’re graphic designers transitioning to web design.
Core Skills
- HTML
- CSS
- Aa
- Illustrator
- Photoshop
3. UX Designer
UX Designer (user experience) focuses on human behavior and interaction. True UX designers are people who studied human behavior. Usually little to no web design skills.
Core Skills
- HTML
- CSS
- UX
4. Interactive Designers
Interactive Designers build interfaces to create seamless interactions. Focus on JavaScript to modify HTML
Core Skills
- HTML
- CSS
- JS
- JS Frameworks
5. Motion Graphic Designer
Motion Graphic Designers focus on animation (traditional animators). Typically use JavaScript and HTML5 technologies.
Core Skills
- CANVAS
- CSS
- JS
- Flash
6. Front End Developer
Front End Developer is a designer that focuses more on the functionality of sites through client-side scripting. Writes scripts that run on the client side. Works to incorporate design elements with scripts to create the best experience.
Core Skills
- HTML
- JS Framework
- JS
7. CMS Specialist
CMS Specialist (content management system) uses Drupal, Joomla, or WordPress to build highly functional sites. usually specializes in one CMS.
Different Areas of Marketing
Most digital marketers have multiple skills. Usually through their career they pick up these skills and evolve.
1. Inbound Marketing Manager
Inbound marketer draws visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers.
Core Skills
- Create rich content (blog posts, white-papers, ebooks, reports, webinars, infographics, etc.)
- Grow new leads, by converting site traffic (calls-to-action, landing pages, and lead generation content)
- Optimize marketing automation (nurture processes through email, content, and social channels)
- Track analytics with sales (continually refine processes to convert customers)
2. Social Media/Community Manager
Social media marker (SSM) utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Core Skills
- Copywriting
- Design Graphic and Videos
- Public Speaking
- Community Engagement/ Behavioral Pyschology
- Aalytics and Budgeting
3) Content/Blog Manager
A Content Marketing Manager a type is in charge of creating and sharing online material (such as videos, blogs, emails, search ads and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Core Skills
- Copywriting
- Editorial Skills
- Optimizing Content for search engines
4) SEO Manager
SEO Managers are responsible for planning, implementing and managing company’s overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy.
Core Skills
- Basic HTML
- Strong Analytical Skills (Google Analytics)
- Conduct Site/Competitor Analysis (Google AdWords)
- Social media and PPC ads
- Strong communication reporting skills
5) Email Marketing Manager
Email Marketing Managers create email campaigns throughout the customer lifecycle to maximize sales. Carrying out segmentation of the database and implementing remarketing strategies. A/B Testing on various email campaigns to establish the most effective emails.
Core Skills
- Basic HTML
- Graphic Design
- Social media integration
- Strategy
- Deliverability
- Personalization and engagement
6) Product Marketing Manager
A product marketing manager works across different organizational departments, undertaking market research on new products, establishing timescales for developing products, influence pricing and packaging, guiding sales teams, developing messaging and marketing positioning around products and take part in presentations and events.
Core Skills
- Design
- Developing Cases for New Products/Features
- Developing Pricing Frameworks
- Driving Product Strategy
- Managing Risk Through the Product Cycle
- Public Speaking
7) Paid Marketing Manager
Core Skills
- PPC Ads
- Google Ads
- Social Media Ads
- Crafting landing pages and lead generation forms
- Google Analytics
8) Public Relations/ Media Relations Manager
Public relations managers create and maintain a favorable public image for their employer or client by communicating news and announcements, programs, accomplishments and/or points of view.
Core Skills
- Copywriting
- Presentation skills
- Knowledge and Research
- Relationship Building
9) Marketing Operations Manager
Marketing Operations Manager maintains marketing staff by recruiting, selecting, orienting, and training employees; maintaining a safe and secure work environment; developing personal growth opportunities.
Core Skills
- Management skills
- Industry knowledge
- Technology and automation
- Project management
- Talent and skill development
- Campaign analysis and reporting
- Workflow process and development
- Data management