Experience
2023 - 2024
Digital Media Manager
Managing digital media campaigns for a leading marketing agency in the U.S focused on health and healthcare. Collaborating with associations, health systems, cancer centers, clinics, as well as medical devices and tech companies.
2018 - 2019
Digital Media Strategist
Executed multi-million dollar digital media campaigns from creation to completion. Collaborated on digital marketing strategy development with global brands and internal teams. Negotiated with over 50 media vendors and placed approved media plans. Evaluated media campaign effectiveness to inform future campaigns.
2018 - 2019
Marketing Manager
Responsible for developing and executing long-term marketing plans and short-term action plans for a US B2B tech start up. Worked with the developers and engineers to automate marketing and built the brand from ground up.
About Me
I Promote brands by creating marketing campaigns and growing its online presence. My skills range from Search Engine Optimization (SEO), Pay-Per-Click (PPC) and social media ads. Experienced in branding, media planning, budgeting, and content marketing, (blogging, video, press releases, email marketing).
Education
Degree
Associations
Certifications
- AMA Professional Certified Marketer
- SEO Foundations Certification
- Advanced Google Analytics Certification
- Google AdWords Certification
- Marketing Automation with HubSpot Certification
Skills
- Digital Media Planning
- Search Engine Marketing
- PPC Marketing
- Social Media Marketing
- Programmatic Buying
- DSP /DMPs
- Email Marketing
- Google Analytics
- Google Adwords
- Facebook, TikTok and Snap Ads
- YouTube Ads
- Web Design (Basic)
- Shopify
- Adobe Photoshop
- Adobe Indesign
- Microsoft Office
- Press Releases
- Strategic planning
- Collaboration and team work
Contact
- www.lusinemarjanyan.com