Experience
2023 - Present
Digital Media Manager
Managing digital media campaigns for a leading marketing agency in the U.S focused on health and healthcare. Collaborating with associations, health systems, cancer centers, clinics, as well as medical devices and tech companies.
2018 - 2019
Digital Media Strategist
Executed multi-million dollar digital media campaigns from creation to completion. Collaborated on digital marketing strategy development with global brands and internal teams. Negotiated with over 50 media vendors and placed approved media plans. Evaluated media campaign effectiveness to inform future campaigns.
2018 - 2019
Marketing Manager
Responsible for developing and executing long-term marketing plans and short-term action plans for a US B2B tech start up. Worked with the developers and engineers to automate marketing and built the brand from ground up.
About Me
I Promote brands by creating marketing campaigns and growing its online presence. My skills range from Search Engine Optimization (SEO), Pay-Per-Click (PPC) and social media ads. Experienced in branding, media planning, budgeting, and content marketing, (blogging, video, press releases, email marketing).
Education
Degree
Associations
Certifications
- AMA Professional Certified Marketer
- SEO Foundations Certification
- Advanced Google Analytics Certification
- Google AdWords Certification
- Marketing Automation with HubSpot Certification
Skills
- Managing full-cycle campaigns, from strategy and planning through activation (including self-serve platforms) and reporting.
- Researching, developing, and presenting media plans and media buying to multiple clients.
- Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Adobe Creative Suite, and Google products (GA, Tag manager, Search, YouTube, etc.) and social platforms (Meta, TikTok, Snapchat, Pinterest, Reddit and more).
- Thorough understanding of marketing elements (including traditional such as print productions, sales brochures, stationaries, business cards, Folders, Factsheets etc.
- Digital marketing such as SEO, social media, Adwords, email marketing, press releases, blogging, infographics etc.
- Creating original content around events, services, and activities (articles, blogs, landing pages, invitations, ads, PR, etc.)
Contact
- www.lusinemarjanyan.com